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Fixed price or auction

10. October 2025

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2  

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Fixed price or auction

Fixed price or auction: which is better for the seller? Selling a business is one of the most important decisions for any owner. It requires a clear strategy...
Which model speeds up projects by 2.5 times?

30. September 2025

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2  

Min. Reading Time

Which model speeds up projects by 2.5 times?

In recent years, the boundaries between IT departments and other business functions have gradually blurred. Companies are looking for flexibility, speed, and...
Neuromarketing: How the brain makes purchasing decisions

19. September 2025

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4  

Min. Reading Time

Neuromarketing: How the brain makes purchasing decisions

Neuromarketing is an innovative discipline that reveals how subconscious processes in the brain influence consumer behavior. Although we often believe that w...
Copyright and Artificial Intelligence

12. September 2025

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2  

Min. Reading Time

Copyright and Artificial Intelligence

With the rapid development of Artificial Intelligence (AI), the legal framework governing copyright is facing new and complex challenges. Systems that genera...
The stock market – an opportunity or a challenge for business?

4. September 2025

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2  

Min. Reading Time

The stock market – an opportunity or a challenge for business?

The stock market is both a symbol of economic dynamism and an arena of serious challenges. It is the place where companies seeking capital meet investors loo...
UVP vs. slogan: where most businesses go wrong

2. September 2025

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2  

Min. Reading Time

UVP vs. slogan: where most businesses go wrong

UVP (unique value proposition) is a brief explanation of why your business is a better choice than your competitors in the same market.
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